Tradeshow Tips

How to choose the right show

With more than 9,000 trade shows and public expositions being held each year, choosing the right one can be a daunting task. The difficulty of making those choices may be one reason why some companies do not exhibit at all...
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Tradeshow planning timeline

Pre-show Planning

Know who your audience and clearly define your objectives prior to booking a space...
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Execution

Be sure to train the people who will work the booth. People will remember if your staff is knowledgeable, courteous and helpful. Rotate your staff regularly to ensure that they are "fresh"...
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Follow Through

Have a post-show marketing plan in place even before you leave the office...
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